I relocated to San Francisco on January of 2000, and accepted a position at USWeb/CKS managing the creative redevelopment of Sega’s website. Got to work with some incredibly smart folks in a great, progressive environment. Later in the year, when the site had launched (and after celebrating the launch at E3 in L.A.), I joined the Visa account. I worked exclusively in online stuff for Visa – primarily supporting the launch of their chip-enabled ‘smart’ cards, and on partner programs with Buy.com and the NFL. After about six months on Visa, I transferred to the nascent brand naming group within the company, which had since been acquired and reborn as marchFIRST. By mid-2001, the dot com bubble had dramatically burst, and marchFIRST imploded after dozens of startup accounts defaulted on various payments and contracts. It was a good, if somewhat stressful, chapter.