By Marie Jackson
BBC News

The makers of Mars bars have done a swift U-turn over plans to use animal products in their chocolate, to avoid a public backlash.  It appears the parent company Masterfoods did not reckon on the UK’s vegetarians and their supporters being quite such a force.

But as a growing tide of consumers are prepared to use their shopping basket to make a point, companies are increasingly having to watch their step.  A shift in consumerism seems to have taken place as shoppers become increasingly health-conscious and environmentally aware.  From prices and food labelling to sourcing and ingredients, there is little that does not come under the scrutiny of buyers.  And if it is not to their taste, consumers are prepared to reject it. [read more]