R.I.P. Evel.

Written by Peter. Filed under brand, consumer, trend. Bookmark the Permalink. Post a Comment. Leave a Trackback URL.

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Evel Knievel died last week. He was huge when I was growing up in the 70s and 80s. The Daredevil Stunt Cycle was a Big Deal. They don’t make them like Evel these days. David Blaine and Chriss Angel et al pale in comparison to the impact and awe this strange, probably brain-damaged madman created.

Update: just read that the Stunt Cycle has generated over $300MM in revenue. Wow.

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