Interesting article on Time.com titled The New Internet Start-Up Boom: Get Rich Slow that makes some good observations about new breed small businesses. I particularly like the concept of Noodleconomics. The term ramen profitable was coined by Paul Graham, a Silicon Valley start-up investor, essayist and muse to LILO (little in; lots out) entrepreneurs. It means that your start-up is self-sustaining and can eke out enough profit to keep you alive on instant noodles while your business gains traction.