Hilarious post from The Anti-Advertising Agency taking Virgin Airlines to task for its forced and intrusive ‘faux guerrilla’ marketing stumble.

I get queasy when companies go ‘street’ – to me, it just smells disingenuous. I give some credit to Virgin for its provocative and creative legacy, but this awkward ‘Flydealists’ marketing propaganda just strikes me as dumb.

From AAA Author Steve Lambert:

“Graffiti is polarizing – it puts people in two groups. People who like graffiti and stencils don’t like corporate stuff. They really, really don’t. The other group is people who don’t like graffiti: they don’t understand it and they despise it.

There is no one else.

So when you spray your campaign all over the neighborhood, you piss off the street art people and you piss off everyone else. It’s a lose/lose situation. No one except the “creatives” who worked on the campaign and the people who signed off on it think it is cool.

It’s also illegal, but you clearly don’t care about that.”

I am a fan of street art. This ain’t that.