Daily Archives: June 25, 2010

Mobile Brand Loyalty

Written by Peter. Posted on June 25, 2010. Filed under advertising, brand, business, consumer, design, flash, interactive, internet, technology, trend, user interface. No comments.
Mobile Brand Loyalty
A survey by Piper Jaffray yesterday reveals that most early iPhone 4 buyers were upgrading from previous iPhones — and remaining loyal to Apple — and that very few were switching to AT&T from other carriers. Specifically, here are highlights from Piper analyst Gene Munster’s note this morning: 77% of iPhone 4 buyers polled in [...]