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Category Archives: brand
Taking Virgin to the Woodshed.
Hilarious post from The Anti-Advertising Agency taking Virgin Airlines to task for its forced and intrusive ‘faux guerrilla’ marketing stumble. I get queasy when companies go ‘street’ – to me, it just smells disingenuous. I give some credit to Virgin for its provocative and creative legacy, but this awkward ‘Flydealists’ marketing propaganda just strikes me [...]
Zone of Trust?
Interesting Observer article on the ‘culture wars’ going on at the NY Times over the use of Twitter. New guard, meet the old guard. Sounds like a train wreck.
Imagination.
What a great campaign, simply titled “Imagination” – it really brings me back to why I loved Legos as a child (and still do). This ad nails it.
Audi gets Owned in Santa Monica.
There’s a distinct risk involved when, as an advertiser, you take a shot at an established competitor: they may fire back with a bigger gun.
Ramen Profitable.
Interesting article on Time.com titled The New Internet Start-Up Boom: Get Rich Slow that makes some good observations about new breed small businesses. I particularly like the concept of Noodleconomics. The term ramen profitable was coined by Paul Graham, a Silicon Valley start-up investor, essayist and muse to LILO (little in; lots out) entrepreneurs. It [...]
Erik Below Sea Level.
Our friend Erik ‘the k is black‘ Kiesewetter has launched an updated portfolio here, and it’s (as he’d say) ‘bangin’. He’s a great talent and we work with him often. Ask him about his Bike® Shorts.
Truth in Advertising.