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	<title>Killing Them Hardly &#187; technology</title>
	<atom:link href="http://www.killingthemhardly.com/category/technology/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.killingthemhardly.com</link>
	<description>shiny pebbles from the stream.</description>
	<lastBuildDate>Thu, 15 Jul 2010 17:46:45 +0000</lastBuildDate>
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		<title>Mobile Brand Loyalty</title>
		<link>http://www.killingthemhardly.com/2010/06/mobile-brand-loyalty/</link>
		<comments>http://www.killingthemhardly.com/2010/06/mobile-brand-loyalty/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 17:31:35 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[internet]]></category>
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		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1183</guid>
		<description><![CDATA[A survey by Piper Jaffray yesterday reveals that most early iPhone 4 buyers were upgrading from previous iPhones &#8212; and remaining loyal to Apple &#8212; and that very few were switching to AT&#38;T from other carriers. Specifically, here are highlights from Piper analyst Gene Munster&#8217;s note this morning: 77% of iPhone 4 buyers polled in [...]]]></description>
			<content:encoded><![CDATA[<p>A survey by Piper Jaffray yesterday reveals that most early <a id="KonaLink0" href="http://www.businessinsider.com/wow-77-of-early-iphone-4-buyers-upgrading-from-old-iphones-2010-6#" target="undefined"><span style="color: #1d637d;">iPhone 4</span></a> buyers were upgrading from previous  iPhones &#8212; and remaining loyal to Apple &#8212; and that very few were  switching to AT&amp;T from other carriers.</p>
<p>Specifically, here are highlights from Piper analyst Gene Munster&#8217;s  note this morning:</p>
<ul>
<li>77% of <a id="KonaLink3" href="http://www.businessinsider.com/wow-77-of-early-iphone-4-buyers-upgrading-from-old-iphones-2010-6#" target="undefined"><span style="color: #1d637d;">iPhone</span></a> 4  buyers polled in three cities (San Francisco, New York, and Minneapolis)  were upgrading from old iPhones. That&#8217;s up from 56% last year and 38%  in 2008, and represents brand loyalty that is likely unmatched in the  mobile industry.</li>
<li>16% of buyers were switching to AT&amp;T from other carriers, down  from 28% last year. <a id="KonaLink1" href="http://www.businessinsider.com/wow-77-of-early-iphone-4-buyers-upgrading-from-old-iphones-2010-6#" target="undefined"><span style="color: #1d637d;">Apple</span></a> REALLY needs to add another carrier if it wants to maximize sales.  (Preferably Verizon Wireless, the nation&#8217;s biggest.)</li>
<li>54% purchased the $299 32 GB model, up from 43% who bought the 32 GB  <a id="KonaLink2" href="http://www.businessinsider.com/wow-77-of-early-iphone-4-buyers-upgrading-from-old-iphones-2010-6#" target="undefined"><span style="color: #1d637d;">iPhone 3GS</span></a> last year.</li>
<li>28% of iPhone 4 buyers owned an iPad, which confirms that the <a href="http://www.businessinsider.com/my-excellent-six-hour-iphone-4-adventure-2010-6">people  waiting in line</a> were the most serious of the Apple fanatics. Of the  72% who did not own an iPad, 39% said they would probably buy one  within the next year, while 61% said they would not.</li>
<li>65% were Mac owners, down from 75% at the first iPhone launch in  2007.</li>
</ul>
<p>The takeaway: Apple has a reliable stable of devoted users who will  likely upgrade to the newest iPhone every year, assuming there&#8217;s nothing  better on the market.</p>
<div>Read more: <a href="http://www.businessinsider.com/wow-77-of-early-iphone-4-buyers-upgrading-from-old-iphones-2010-6#ixzz0rt30ZVOl">http://www.businessinsider.com/wow-77-of-early-iphone-4-buyers-upgrading-from-old-iphones-2010-6#ixzz0rt30ZVOl</a></div>
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		<title>Hello Thelonius!</title>
		<link>http://www.killingthemhardly.com/2010/06/hello-thelonius/</link>
		<comments>http://www.killingthemhardly.com/2010/06/hello-thelonius/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 15:24:04 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[annunciation]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[technology]]></category>
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		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1163</guid>
		<description><![CDATA[Pleased to say that this blog has been updated to WordPress 3 &#8211; &#8216;Thelonius&#8221;.  So far so good.  We&#8217;re going to get the Annunciation Interactive site updated soon as well.  From what I&#8217;m seeing, WP3 continues the evolution of WordPress toward a more general content manager versus its blog-centric roots&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/06/wordpress-logo.png"><img class="alignnone size-full wp-image-1164" title="wordpress-logo" src="http://www.killingthemhardly.com/wp-content/uploads/2010/06/wordpress-logo.png" alt="" width="424" height="399" /></a></p>
<p>Pleased to say that this blog has been updated to WordPress 3 &#8211; &#8216;Thelonius&#8221;.  So far so good.  We&#8217;re going to get the <a href="http://www.annunciate.org">Annunciation Interactive</a> site updated soon as well.  From what I&#8217;m seeing, WP3 continues the evolution of WordPress toward a more general content manager versus its blog-centric roots&#8230;</p>
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		<title>HTML5</title>
		<link>http://www.killingthemhardly.com/2010/06/html5/</link>
		<comments>http://www.killingthemhardly.com/2010/06/html5/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 20:38:40 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[annunciation]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>
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		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1148</guid>
		<description><![CDATA[Very cool infographic breaking down the advances pending in html5 as it is rolled out.  Good stuff.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/06/HTML5.jpg"><img class="alignnone size-large wp-image-1149" title="Web" src="http://www.killingthemhardly.com/wp-content/uploads/2010/06/HTML5-535x585.jpg" alt="" width="535" height="585" /></a></p>
<p>Very cool infographic breaking down the advances pending in html5 as it is rolled out.  Good stuff.</p>
]]></content:encoded>
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		<title>Solar Surface Area.</title>
		<link>http://www.killingthemhardly.com/2010/06/solar-surface-area/</link>
		<comments>http://www.killingthemhardly.com/2010/06/solar-surface-area/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 14:30:03 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1143</guid>
		<description><![CDATA[The attached infographic shows the surface area required for powering the Earth with solar panels alone.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/06/solar.jpg"><img class="alignnone size-large wp-image-1144" title="solar" src="http://www.killingthemhardly.com/wp-content/uploads/2010/06/solar-585x440.jpg" alt="" width="585" height="440" /></a></p>
<p>The attached infographic shows the surface area required for powering the Earth with solar panels alone.</p>
]]></content:encoded>
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		<item>
		<title>Speed Testing.</title>
		<link>http://www.killingthemhardly.com/2010/06/speed-testing/</link>
		<comments>http://www.killingthemhardly.com/2010/06/speed-testing/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 13:58:45 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[annunciation]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
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		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1137</guid>
		<description><![CDATA[I&#8217;m such an idiot &#8211; just realized that Firebug has built-in speed testing.  That would&#8217;ve come in handy.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/06/firebug.jpg"><img class="alignnone size-full wp-image-1138" title="firebug" src="http://www.killingthemhardly.com/wp-content/uploads/2010/06/firebug.jpg" alt="" width="300" height="300" /></a></p>
<p>I&#8217;m such an idiot &#8211; just realized that Firebug has built-in <a href="http://getfirebug.com/network" target="_blank">speed testing</a>.  That would&#8217;ve come in handy.</p>
]]></content:encoded>
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		<title>Flash Wars.</title>
		<link>http://www.killingthemhardly.com/2010/05/flash-wars/</link>
		<comments>http://www.killingthemhardly.com/2010/05/flash-wars/#comments</comments>
		<pubDate>Mon, 17 May 2010 15:12:08 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[annunciation]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[pranks]]></category>
		<category><![CDATA[technology]]></category>
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		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1115</guid>
		<description><![CDATA[Kind of funny back &#38; forth this past week from Apple and Adobe.  Adobe apparently debuted a strange passive-aggressive &#8216;We Heart Apple&#8217; campaign &#8211; while conducting a flame war with Steve Jobs et al.  Apple&#8217;s (apparently fake) response is below.  Heh.]]></description>
			<content:encoded><![CDATA[<p>Kind of funny back &amp; forth this past week from Apple and Adobe.  Adobe apparently debuted a strange passive-aggressive &#8216;We Heart Apple&#8217; campaign &#8211; while conducting a flame war with Steve Jobs et al.  Apple&#8217;s (apparently fake) response is below.  Heh.</p>
<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/05/adobe_ad1.png"><img class="alignnone size-large wp-image-1116" title="adobe_ad1" src="http://www.killingthemhardly.com/wp-content/uploads/2010/05/adobe_ad1-585x309.jpg" alt="" width="585" height="309" /></a></p>
<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/05/Apple_ad.png"><img class="alignnone size-large wp-image-1117" title="Apple_ad" src="http://www.killingthemhardly.com/wp-content/uploads/2010/05/Apple_ad-585x391.png" alt="" width="585" height="391" /></a></p>
]]></content:encoded>
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		<title>Power Users Dominate.</title>
		<link>http://www.killingthemhardly.com/2010/03/power-users-dominate/</link>
		<comments>http://www.killingthemhardly.com/2010/03/power-users-dominate/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:57:37 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[interactive]]></category>
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		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1073</guid>
		<description><![CDATA[Interesting stats article today on mashable.com about Twitter users&#8217; usage.  I was going to link it up here, but the front-page PopURLs mention crashed mashable.  It basically said something to the effect that only about 21% of users had actually tweeted more than 10 times.  Something like 34% had only tweeted once. I&#8217;m intrigued by [...]]]></description>
			<content:encoded><![CDATA[<p>Interesting stats article today on <a href="http://www.mashable.com" target="_blank">mashable.com</a> about Twitter users&#8217; usage.  I was going to link it up here, but the front-page <a href="http://www.popurls.com" target="_blank">PopURLs</a> mention crashed mashable.  It basically said something to the effect that only about 21% of users had actually tweeted more than 10 times.  Something like 34% had only tweeted once. I&#8217;m intrigued by the Twitter phemonemon, but wonder if it will ever reach the mainstream penetration that mediums of the past once did.  Perhaps, perhaps not&#8230;  Will anything, ever again?  Or is this fragmentation, in full view?</p>
<p>Mashable is back up &#8211; <a href="http://mashable.com/2010/03/10/twitter-follow-stats/" target="_blank">here&#8217;s the link</a>.</p>
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		<title>State of the Web.</title>
		<link>http://www.killingthemhardly.com/2010/02/state-of-the-web/</link>
		<comments>http://www.killingthemhardly.com/2010/02/state-of-the-web/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:44:29 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[annunciation]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>
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		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1045</guid>
		<description><![CDATA[Great infographic re: web usage and demographic stats from focus.com.]]></description>
			<content:encoded><![CDATA[<p>Great infographic re: web usage and demographic stats from focus.com.</p>
<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/02/State_of_The_Internet.jpg"><img class="alignnone size-full wp-image-1046" title="State_of_The_Internet" src="http://www.killingthemhardly.com/wp-content/uploads/2010/02/State_of_The_Internet.jpg" alt="State_of_The_Internet" width="540" height="4050" /></a></p>
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		<title>iCarumba.</title>
		<link>http://www.killingthemhardly.com/2010/01/icarumba/</link>
		<comments>http://www.killingthemhardly.com/2010/01/icarumba/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 20:27:36 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[design]]></category>
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		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1038</guid>
		<description><![CDATA[Like many, I&#8217;ve had a long, strange relationship with Apple.  Since the 80s I&#8217;ve owned Apple II&#8217;s, Macintoshes, Performas, Quadras, G4s, G5s, Powerbooks, MacBooks, iBooks, iPods, iPhones, etc etc etc.  My disposition toward the company teeters between unabashed fanboy-ism to outright fury. Because we live in an age of rapid progress, I can&#8217;t find fault [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/01/iPad1.jpg"><img class="alignnone size-large wp-image-1040" title="iPad" src="http://www.killingthemhardly.com/wp-content/uploads/2010/01/iPad1-585x445.jpg" alt="iPad" width="585" height="445" /></a></p>
<p>Like many, I&#8217;ve had a long, strange relationship with Apple.  Since the 80s I&#8217;ve owned Apple II&#8217;s, Macintoshes, Performas, Quadras, G4s, G5s, Powerbooks, MacBooks, iBooks, iPods, iPhones, etc etc etc.  My disposition toward the company teeters between unabashed fanboy-ism to outright fury.</p>
<p>Because we live in an age of rapid progress, I can&#8217;t find fault with Apple for replacing their products more frequently than I can seem to purchase them &#8211; these days, that&#8217;s the way of the world to some degree.  Still, my &#8216;Apple graveyard&#8217; could fill a garage.  Premium-priced devices that never seem to serve me for more than two years before emerging hardware or software renders them obsolete.</p>
<p>So here comes the latest &#8216;insanely great&#8217; earth-shattering product &#8211; the unfortunately-named iPad.  My initial reaction is somewhat skeptical, though I love to see new form factors &#8211; I can&#8217;t wait to play with the interface.  That said, from what I understand, it&#8217;s a iPhone on roids.  No multitasking, no Flash, and no printing are all pretty big downers from my perspective, but I may end up caving and picking one up a bit further down the road.  For now, I&#8217;ve got my iPhone for the road and my MacBook Pro for everything else, and I don&#8217;t feel like there&#8217;s a void in my life&#8230;</p>
<p>I guess I&#8217;m just not big on &#8220;Magic&#8221; when it comes with a price tag.</p>
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		<title>UI Realism.</title>
		<link>http://www.killingthemhardly.com/2010/01/ui-realism/</link>
		<comments>http://www.killingthemhardly.com/2010/01/ui-realism/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 19:59:16 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[consumer]]></category>
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		<guid isPermaLink="false">http://www.killingthemhardly.com/?p=1029</guid>
		<description><![CDATA[I was a huge fan of Marvel Comics growing up, and love Scott McCloud&#8217;s books on comic art&#8217;s ability to communicate across languages via symbology, etc.  Found an article recently by Lukas Mathis of ignorethecode.net that applies cartoon principles to User Interface (UI) design.  Not quite &#8216;less is more&#8217;, but rather &#8216;just enough is correct&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/01/faces_1.png"><img class="alignnone size-full wp-image-1030" title="faces_1" src="http://www.killingthemhardly.com/wp-content/uploads/2010/01/faces_1.png" alt="faces_1" width="480" height="309" /></a></p>
<p>I was a huge fan of Marvel Comics growing up, and love Scott McCloud&#8217;s books on comic art&#8217;s ability to communicate across languages via symbology, etc.  <a href="http://ignorethecode.net/blog/2010/01/21/realism_in_ui_design/" target="_blank">Found an article </a>recently by Lukas Mathis of <a href="http://www.ignorethecode.net" target="_blank">ignorethecode.net</a> that applies cartoon principles to User Interface (UI) design.  Not quite &#8216;less is more&#8217;, but rather &#8216;just enough is correct&#8217; &#8211; <a href="http://ignorethecode.net/blog/2010/01/21/realism_in_ui_design/" target="_blank">check it out</a>, it&#8217;s an interesting read.</p>
<p><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/01/confusion_cognition.png"><img class="alignnone size-full wp-image-1031" title="confusion_cognition" src="http://www.killingthemhardly.com/wp-content/uploads/2010/01/confusion_cognition.png" alt="confusion_cognition" width="449" height="141" /></a></p>
<p><em>People are confused by symbols if they have too many or too few details.  They will recognize UI elements which are somewhere in the middle.</em></p>
<p><em><a href="http://www.killingthemhardly.com/wp-content/uploads/2010/01/home.png"><img class="alignnone size-full wp-image-1032" title="home" src="http://www.killingthemhardly.com/wp-content/uploads/2010/01/home.png" alt="home" width="480" height="200" /></a></em></p>
<p><em>The goal is not to make your user interface as realistic as possible.  The goal is to add those details which help users identify what an  element is, and how to interact with it, and to add no more than those  details. UI elements are abstractions which convey concepts and ideas;  they should retain only those details that are relevant to their  purpose. UI elements are almost never representations of real things.  Adding too much realism can cause confusion.</em></p>
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